Marketers love to blame ads. If the ROAS dips, it’s always the platform. “Meta’s dead.” “Google’s too expensive.” However, more often than not, the problem isn’t the ad itself, but rather what comes after the click.
At ConfideLeap, a leading IR advisory firm in Mumbai, we audited over 20 campaigns that were underperforming despite solid creatives and smart targeting. What we found was eye-opening: broken funnels, unclear messaging, slow-loading pages, and a lack of follow-up.
So we flipped the strategy. Instead of changing platforms, we rebuilt the customer journey.
Where Funnels Go Wrong (And How to Fix Them)
1. Weak Landing Pages
Many brands use generic pages with no investor-facing appeal. We replaced walls of text with sharp, benefit-led headlines, social proof (like media mentions), and crisp CTAs. This was especially effective for firms backed by top investor relations advisory firms in Gujarat, preparing for IPO.
2. No Offer Strategy
What’s the reason to act now? Most pages lacked any urgency or incentive. We introduced gated content (investment reports, case studies), event invites, and early-access IPO decks. Lead quality shot up.
3. Zero Nurture Flows
You’ve got the lead. Now what? Many companies had no email drips, no retargeting, and no segmentation. We built 5-step email journeys for various investor personas. As a seasoned investor relations advisor in Delhi, we made sure follow-ups felt personalized and timely.
4. Slow Tech & Broken UX
Some pages took 8+ seconds to load. Broken buttons. No mobile optimization. These were silent killers. Once fixed, bounce rates dropped dramatically.
5. No Alignment Between Ads & Pages
Ads said one thing, landing pages delivered another. We synced messaging end-to-end, using the same keywords, tone, and design flow. Result? Higher engagement, lower cost per lead.
The Results
In less than 4 weeks, our funnel-first strategy brought down CPL by 38%, improved lead-to-meeting ratios, and created a smoother handoff to IR teams.
This approach is now standard across all Confide Leap client accounts, from pre-Series A startups to firms actively engaging top investor relations advisory firms in Gujarat.
Final Thought
Your ads might be working just fine. But if your funnel leaks, your budget bleeds.
Fix the journey. Polish the message. Own the follow-up. Whether you’re scaling or prepping for public markets, firms like ConfideLeap, a trusted IR advisory firm, can help you build the kind of funnel that converts attention into action.
Because in performance marketing, clicks are easy. Conversions take strategy.
