Marketers love to blame ads. If the ROAS dips, it’s always the platform. “Meta’s dead.” “Google’s too expensive.” However, more
For years, digital marketers, especially those in investor relations, finance, and B2B, have poured endless budgets into Meta and Google.
When people think of SEO (Search Engine Optimization), they picture keywords, backlinks, and ranking #1 on Google for “best pasta
You’re writing blogs consistently, but the traffic isn’t coming. Isn’t that frustrating? Actually, coming up with content isn’t enough, you
The marketing world is divided into two camps: those who swear by Account-Based Marketing (ABM) for its precision targeting, and those who
Investors don’t browse websites they scan them. A quick scroll, a few seconds of attention, and they’ve already formed an
You’ve seen those perfect Instagram posts – smiling influencers holding products with #sponsored in tiny letters. But here’s what they
Investor relations isn’t just about keeping shareholders happy anymore. It’s about knowing what they want before they even ask. With
In the business world, where numbers and statistics push decisions, it is easy to forget that there are important factors
The primary function of the Investor Relations (IR) department is to “bridge” two groups: companies and their investors. To evaluate
