Marketers love to blame ads. If the ROAS dips, it’s always the platform. “Meta’s dead.” “Google’s too expensive.” However, more
For years, digital marketers, especially those in investor relations, finance, and B2B, have poured endless budgets into Meta and Google.
The marketing world is divided into two camps: those who swear by Account-Based Marketing (ABM) for its precision targeting, and those who
