For years, digital marketers, especially those in investor relations, finance, and B2B, have poured endless budgets into Meta and Google. It’s what everyone does. The familiarity, the scale, the ecosystem, it feels like a no-brainer. But what if we told you that the highest return on ad spend (ROAS) is no longer there?
At ConfideLeap, a leading IR advisory firm in Mumbai, we challenged ourselves to go cold turkey. No Meta. No Google. Just 30 days of raw, zero-comfort-zone experiments across unconventional platforms. What happened next surprised even our seasoned performance team.
Where the Real ROAS Lives (And Why You’re Missing It)
1. Pinterest
This image-led platform isn’t just for recipes and wedding boards. For investor-led content and brand authority, we saw incredible traction, especially for clients from top investor relations advisory firms in Gujarat promoting whitepapers, founder stories, and IPO teasers. The discovery-driven nature of Pinterest meant lower CPCs and longer dwell times.
2. Quora
Think forums are dead? Think again. Quora’s question-based ecosystem gave us access to intent-rich, decision-stage audiences. Contextual ads beside investment and financial literacy queries performed brilliantly for our IR campaigns. As an investor relations advisor in Delhi, tapping into Quora gave us better lead quality and more insightful feedback than Google Search.
3. Telegram Channels
We collaborated with niche investor communities and finance influencers to promote fund launches, company updates, and earnings prep. Telegram turned out to be a goldmine for trust-based reach, especially among retail investors and market-savvy Gen Zs. Engagement was authentic, fast, and action-oriented.
4. Moj + ShareChat
When it came to regional campaigns, especially with clients based in Tier 2 & Tier 3 cities across Gujarat and Maharashtra, Moj and ShareChat outperformed expectations. These platforms opened doors to vernacular-speaking, mobile-first investors. It’s where the next 100 million investors are hanging out, and ConfideLeap ensured our messaging reached them.
5. WhatsApp Journeys
WhatsApp is no longer just a communication tool; it’s an engagement engine. We launched automated investor update flows, event invites, founder Q&A announcements, and even earnings call alerts through WhatsApp Business API. The click-through rates were nearly 5X higher than traditional email campaigns. This is now a non-negotiable tool in our IR tech stack.
6. CTV (Connected TV Ads)
Investor confidence is built on perception. And perception is shaped by storytelling. Running pre-IPO founder videos, media coverage snippets, and testimonials via platforms like Hotstar, JioCinema, and Zee5 gave our clients premium visibility in uncluttered spaces. The brand lift was real, and it helped position our clients as serious contenders in the market.
Why It Matters for Investor Relations
For IR professionals and founders preparing for listings, building brand equity is just as important as financial performance. And in a world where every startup wants attention, the ones who communicate in the right places win.
Firms like ConfideLeap, now counted among the top investor relations advisory firms in Gujarat, understand that performance is no longer about clicks; it’s about context. They blend creative storytelling with technical media buying to reach the right investors at the right time on the right platform.
The Bottom Line
Digital media has evolved. Performance is no longer about what’s convenient; it’s about what works. The ROAS winners of 2025 won’t be those who spend the most. They’ll be the ones who diversify, experiment, and listen to where their audience spends time.
So, whether you’re a high-growth startup seeking an investor relations advisor in Delhi or a scaling unicorn working with an IR advisory firm, remember: ROAS hides in places most marketers never explore.
And ConfideLeap? We’re already there, leading the next wave of smart, tech-driven investor communication.
