FOMO- Fear of missing out

How Brands Use Fear of Missing Out (FOMO) to Drive Massive Sales

Have you ever felt a sudden urge to buy something just because it’s “almost sold out” or “available for a

Meta and Google Ads

We Ditched Meta + Google for 30 Days. Here’s What Drove Real ROAS.

For years, digital marketers, especially those in investor relations, finance, and B2B, have poured endless budgets into Meta and Google.

Earnings Call for Webinar

Q&A sessions aren’t just for Earnings calls, Use them for webinars too

Investor relations have evolved far beyond the standard quarterly earnings call. While financial results remain critical, today’s savvy investors and

Fake news and misinformation

Fake news and misinformation? How to fight back when your brand is misrepresented

False information moves fast. One viral rumour, one manipulated image, or one misleading headline can suddenly put your brand in

Metaverse for Brands

The Metaverse Isn’t Just for Gamers, Brands Are Cashing In!

Remember when everyone thought social media was just for college kids sharing photos? Today, we’re at a similar crossroads with

Pre IPO Positioning

The Power of Press in Pre-IPO Positioning

Everyone focuses on valuation, growth charts, and DRHP filings, but there’s a subtle force at play in every successful IPO:

AI in Financial Reporting

The Smart Way to Use AI in Financial Reporting Without Losing the Human Touch

The rise of AI-generated financial reporting promises faster, cheaper disclosures but at what cost to transparency and compliance? As top Investor

Linkedin for investors

It’s LinkedIn Not Just Bloomberg That Investors Rely On Today

For decades, Bloomberg terminals were the gold standard of investor research. But today, they share the stage with something more

Video Marketing

Video marketing is booming! Should you focus on short-form or long-form content for better engagement?

Video marketing is exploding 90% of marketers say video delivers strong ROI, and platforms like Instagram Reels, and YouTube are

Chatbots for investor relations

How chatbots and portals are changing Investor Relations

Investor Relations (IR) is no longer just about press releases and quarterly calls. In 2025, it’s about building a tech-enabled

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