Tools & Platforms PR Pros Are Adopting

Tools & Platforms PR Pros Are Adopting

The PR landscape is evolving at an unprecedented rate. Traditional press releases alone no longer guarantee visibility. Today, Public Relations

AI-Generated Videos in Social Media Ads

AI Generated Videos in Social Media Ads When to Use and When Not To

Artificial Intelligence has revolutionized how brands connect with audiences, and one of its most powerful tools today is AI-generated videos. These

Why Twitter (X) and LinkedIn are Now Critical IR Channels

Why Twitter (X) and LinkedIn are Now Critical IR Channels

Investor Relations (IR) has undergone a dramatic shift. What was once a closed-door practice involving private briefings, formal presentations, and

Brand Podcasts

Why More Brands Are Choosing Podcasts Over Traditional PR

Sometimes, the most unforgettable brand stories start with a simple invitation: “Hey, listen to this!” Podcasts aren’t just another communication

generative engine optimization

Why GEO and AEO Are Reshaping Digital Visibility

The world of Search Engine Optimization (SEO) is evolving at a pace faster than ever before. In 2025, businesses can

Modern Annual Reports

How Social Media Influences the Design of Modern Annual Reports

Ever noticed how flipping through an annual report now feels like scrolling your favorite Instagram feed? Pages burst with vibrant

Celebrity PR

How Celebrity PR Turns Spotlight Moments Into Lasting Fame

In the glitzy world of entertainment, fame doesn’t just happen it’s built, nurtured, and carefully protected. While talent may open

Digital Marketing Trends 2025

Latest Digital Marketing Trends Every Marketer Should Know

Digital marketing continues to move fast with evolving technologies and changing consumer behaviors. Whether you are a startup seeking expert

AI advertisement

Why a ₹5K AI Ad Worked Better Than a ₹5 Lakh Production

Introduction: Reinventing the Ad Playbook What happens when you strip away cameras, crews, and costly sets from a brand campaign?

Customer stories in annual reports

Why some companies include customer stories in their annual reports

What if your annual report didn’t just showcase facts, but told stories that readers remember? More companies are transforming standard reports into

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