Blogs

Investor relations meets public relations

When Share Prices Drop, IR Needs PR More Than Ever

The first 24 hours after a stock crash often determine the next six months of investor trust. In today’s volatile

ir performance metrics

Account-Based Marketing vs. Performance Marketing: Can B2B Brands Do Both?

The marketing world is divided into two camps: those who swear by Account-Based Marketing (ABM) for its precision targeting, and those who

IPO

Everyone Wants to IPO in 2025, But 80% Will Fail. Here’s Why

2025 is being celebrated as “the year of IPOs.” From fintech startups to established manufacturing giants, everyone wants a share

website changes

The Scroll Test – Can Your Website Convince an Investor Without Clicking?

Investors don’t browse websites they scan them. A quick scroll, a few seconds of attention, and they’ve already formed an

Ai Investor relations advisor

How Close is AI to Reading Investor Minds?

Predicting Sentiment Before Earnings Calls is No Longer Science Fiction Imagine this: before your company’s CEO even utters the first

PR teams can collaborate with influencers

Influencer marketing isn’t just paid posts! How PR teams can collaborate with influencers strategically

You’ve seen those perfect Instagram posts – smiling influencers holding products with #sponsored in tiny letters. But here’s what they

alt

Why Investors Care About Your Brand’s Digital Presence And How It Affects Valuation

In today’s hyper-digital world, a brand is no longer just a logo or a tagline. It’s a dynamic story unfolding

PR and branding aren’t the same! Here’s how to align both for maximum impact

Many businesses confuse PR and branding, thinking they serve the same purpose. While they are closely related, they have different

From IPO to AI-PO: How AI is Changing the Way Companies Go Public

The world of investing is experiencing a seismic shift. Gone are the days when financial statements, roadshows, and human intuition

How Small Tweaks in Your Website Can Double Your Conversions Overnight

You’ve got a website, and it’s getting traffic but the conversions just aren’t happening. Sound familiar? The good news is

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