Digital Marketing

Meta and Google Ads

We Ditched Meta + Google for 30 Days. Here’s What Drove Real ROAS.

For years, digital marketers, especially those in investor relations, finance, and B2B, have poured endless budgets into Meta and Google.

Fake news and misinformation

Fake news and misinformation? How to fight back when your brand is misrepresented

False information moves fast. One viral rumour, one manipulated image, or one misleading headline can suddenly put your brand in

Metaverse for Brands

The Metaverse Isn’t Just for Gamers, Brands Are Cashing In!

Remember when everyone thought social media was just for college kids sharing photos? Today, we’re at a similar crossroads with

Linkedin for investors

It’s LinkedIn Not Just Bloomberg That Investors Rely On Today

For decades, Bloomberg terminals were the gold standard of investor research. But today, they share the stage with something more

Video Marketing

Video marketing is booming! Should you focus on short-form or long-form content for better engagement?

Video marketing is exploding 90% of marketers say video delivers strong ROI, and platforms like Instagram Reels, and YouTube are

Linkedin sales strategy

This LinkedIn strategy is skyrocketing B2B sales, are you using it yet?

You scroll through LinkedIn every day. You see the same corporate announcements, humblebrag posts, and vague inspirational quotes. Meanwhile, your

Investor relations advisor in mumbai

SEO Tricks IR Advisors Use to Put Companies on the Investor Map

When people think of SEO (Search Engine Optimization), they picture keywords, backlinks, and ranking #1 on Google for “best pasta

How to rank on google

Writing blogs but not getting traffic? This is why your content isn’t ranking on Google

You’re writing blogs consistently, but the traffic isn’t coming. Isn’t that frustrating? Actually, coming up with content isn’t enough, you

ir performance metrics

Account-Based Marketing vs. Performance Marketing: Can B2B Brands Do Both?

The marketing world is divided into two camps: those who swear by Account-Based Marketing (ABM) for its precision targeting, and those who

website changes

The Scroll Test – Can Your Website Convince an Investor Without Clicking?

Investors don’t browse websites they scan them. A quick scroll, a few seconds of attention, and they’ve already formed an

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