Managing Shareholders

Are We Managing Shareholders or Just Managing Perception?

Introduction: The Dilemma of Modern Investor Relations In the evolving world of Investor Relations (IR), a quiet question echoes across

AI Skills Free for Every Indian

EY & Microsoft Just Made AI Skills Free for Every Indian

Microsoft and EY have officially launched the AI Skills Passport program in India, offering completely free artificial intelligence training to

Personal PR Strategy

Why Every CEO Needs a Personal PR Strategy

In an era where corporate reputation can rise or fall with a single tweet, the personal brand of a CEO

IR Video Content

The Video Formula That’s Making Investor Relations Go Viral

Remember when quarterly earnings calls were just voices droning through PowerPoint slides while investors multitasked on muted phones? Those days

Tracking How Personal Info Travels Online

Tracking How Personal Info Travels Online

Every time you browse a website, shop online, or scroll through social media, little pieces of you, your data, quietly

The Role of On-Demand Content in Modern IR Strategies

The Role of On-Demand Content in Modern IR Strategies

Staying connected with investors today means delivering the right message, at the right time, and in the right way. On-demand

Tools & Platforms PR Pros Are Adopting

Tools & Platforms PR Pros Are Adopting

The PR landscape is evolving at an unprecedented rate. Traditional press releases alone no longer guarantee visibility. Today, Public Relations

AI-Generated Videos in Social Media Ads

AI Generated Videos in Social Media Ads When to Use and When Not To

Artificial Intelligence has revolutionized how brands connect with audiences, and one of its most powerful tools today is AI-generated videos. These

Why Twitter (X) and LinkedIn are Now Critical IR Channels

Why Twitter (X) and LinkedIn are Now Critical IR Channels

Investor Relations (IR) has undergone a dramatic shift. What was once a closed-door practice involving private briefings, formal presentations, and

Brand Podcasts

Why More Brands Are Choosing Podcasts Over Traditional PR

Sometimes, the most unforgettable brand stories start with a simple invitation: “Hey, listen to this!” Podcasts aren’t just another communication

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