Blogs

IR Video Content

The Video Formula That’s Making Investor Relations Go Viral

Remember when quarterly earnings calls were just voices droning through PowerPoint slides while investors multitasked on muted phones? Those days

Why Twitter (X) and LinkedIn are Now Critical IR Channels

Why Twitter (X) and LinkedIn are Now Critical IR Channels

Investor Relations (IR) has undergone a dramatic shift. What was once a closed-door practice involving private briefings, formal presentations, and

Modern Annual Reports

How Social Media Influences the Design of Modern Annual Reports

Ever noticed how flipping through an annual report now feels like scrolling your favorite Instagram feed? Pages burst with vibrant

Celebrity PR

How Celebrity PR Turns Spotlight Moments Into Lasting Fame

In the glitzy world of entertainment, fame doesn’t just happen it’s built, nurtured, and carefully protected. While talent may open

Digital Marketing Trends 2025

Latest Digital Marketing Trends Every Marketer Should Know

Digital marketing continues to move fast with evolving technologies and changing consumer behaviors. Whether you are a startup seeking expert

AI advertisement

Why a ₹5K AI Ad Worked Better Than a ₹5 Lakh Production

Introduction: Reinventing the Ad Playbook What happens when you strip away cameras, crews, and costly sets from a brand campaign?

Customer stories in annual reports

Why some companies include customer stories in their annual reports

What if your annual report didn’t just showcase facts, but told stories that readers remember? More companies are transforming standard reports into

Post IPO Secrets

Post-IPO IR Secrets Founders Learn Too Late

For most founders, ringing the IPO bell marks the pinnacle of achievement a symbol of vision fulfilled, a journey validated.

LinkedIn & X Content

How B2B Teams Plan a Month of LinkedIn & X Content

Ever wondered how high-performing B2B teams keep their LinkedIn and X feeds buzzing all month without breaking a sweat? If

First Annual Report

10 Things Founders Wish They Knew Before Publishing Their First Annual Report

Publishing your first annual report can be both exciting and intimidating. For many startup founders and emerging businesses, it’s more

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