Key Metrics

Why Twitter (X) and LinkedIn are Now Critical IR Channels

Why Twitter (X) and LinkedIn are Now Critical IR Channels

Investor Relations (IR) has undergone a dramatic shift. What was once a closed-door practice involving private briefings, formal presentations, and

generative engine optimization

Why GEO and AEO Are Reshaping Digital Visibility

The world of Search Engine Optimization (SEO) is evolving at a pace faster than ever before. In 2025, businesses can

Digital Marketing Trends 2025

Latest Digital Marketing Trends Every Marketer Should Know

Digital marketing continues to move fast with evolving technologies and changing consumer behaviors. Whether you are a startup seeking expert

How a Viral Reel Can Boost a B2B Brand’s Sales Overnight

How a Viral Reel Can Boost a B2B Brand’s Sales Overnight

Sometimes, the right piece of content can change everything for a business. For B2B brands, a well-crafted Reel on social media isn’t

Ads Placement

The Ads Weren’t the Problem. The Funnel Was.

Marketers love to blame ads. If the ROAS dips, it’s always the platform. “Meta’s dead.” “Google’s too expensive.” However, more

Meta and Google Ads

We Ditched Meta + Google for 30 Days. Here’s What Drove Real ROAS.

For years, digital marketers, especially those in investor relations, finance, and B2B, have poured endless budgets into Meta and Google.

Investor relations advisor in mumbai

SEO Tricks IR Advisors Use to Put Companies on the Investor Map

When people think of SEO (Search Engine Optimization), they picture keywords, backlinks, and ranking #1 on Google for “best pasta

How to rank on google

Writing blogs but not getting traffic? This is why your content isn’t ranking on Google

You’re writing blogs consistently, but the traffic isn’t coming. Isn’t that frustrating? Actually, coming up with content isn’t enough, you

ir performance metrics

Account-Based Marketing vs. Performance Marketing: Can B2B Brands Do Both?

The marketing world is divided into two camps: those who swear by Account-Based Marketing (ABM) for its precision targeting, and those who

website changes

The Scroll Test – Can Your Website Convince an Investor Without Clicking?

Investors don’t browse websites they scan them. A quick scroll, a few seconds of attention, and they’ve already formed an

Search
Latest Post