Key Metrics

New Year, New Metrics: Redefining Success in Digital Marketing

Introduction: Moving Beyond Vanity Metrics As a new year begins, digital marketing teams across industries are reassessing what success truly

What 2025 Taught Us And What 2026 Will Demand

Introduction: The Year That Changed Digital Marketing The year 2025 was not just another checkpoint in the digital marketing timeline.

If Santa Used SEO: Ranking for Holiday Searches and Seasonal Trends the Right Way

If Santa Used SEO He’d Deliver More Clicks Than Gifts

Introduction: The Holiday Hustle for Digital Visibility Every December, brands worldwide compete for one thing: attention. From festive campaigns to

Why Twitter (X) and LinkedIn are Now Critical IR Channels

Why Twitter (X) and LinkedIn are Now Critical IR Channels

Investor Relations (IR) has undergone a dramatic shift. What was once a closed-door practice involving private briefings, formal presentations, and

generative engine optimization

Why GEO and AEO Are Reshaping Digital Visibility

The world of Search Engine Optimization (SEO) is evolving at a pace faster than ever before. In 2025, businesses can

Digital Marketing Trends 2025

Latest Digital Marketing Trends Every Marketer Should Know

Digital marketing continues to move fast with evolving technologies and changing consumer behaviors. Whether you are a startup seeking expert

How a Viral Reel Can Boost a B2B Brand’s Sales Overnight

How a Viral Reel Can Boost a B2B Brand’s Sales Overnight

Sometimes, the right piece of content can change everything for a business. For B2B brands, a well-crafted Reel on social media isn’t

Ads Placement

The Ads Weren’t the Problem. The Funnel Was.

Marketers love to blame ads. If the ROAS dips, it’s always the platform. “Meta’s dead.” “Google’s too expensive.” However, more

Meta and Google Ads

We Ditched Meta + Google for 30 Days. Here’s What Drove Real ROAS.

For years, digital marketers, especially those in investor relations, finance, and B2B, have poured endless budgets into Meta and Google.

Investor relations advisor in mumbai

SEO Tricks IR Advisors Use to Put Companies on the Investor Map

When people think of SEO (Search Engine Optimization), they picture keywords, backlinks, and ranking #1 on Google for “best pasta

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